I wish I had invented these! They're small, rubber and hoping to conquer the world.
Silly Bandz are colourful, elasticised, silicone wristbands that come in a variety of shapes and are worn like a regular bracelet. They can be stretched to go on to the wrist but always revert back to their original shape, be it a dinosaur or letter of the alphabet.
Their inventor American Robert Croak, went from making annual sales of a few thousand pounds in 2008 to a reported £66m within two years.
Wow! All for a glorified elastic band. Now that IS small business success.